CurrentTrack

Workflow management for advertising agencies

CurrentTrack is a web-based workflow management system designed for advertising agencies and other creative services teams. The developer, developware, describes it as a cross-platform tool built on industry-standard processes and terminology, so that teams can use it without learning a new way of working. It runs in a browser on a Mac or PC with an internet connection, from anywhere and at any time of day, so there is no software to download and no need for in-house IT staff to maintain it.

Tracking time, costs and progress on each job

The system captures, documents and reports all the time, costs and progress that relate to each job and client. The developer says this makes budgeting and billing easier for an agency and reduces the miscommunication that can arise during production. Managers can follow how each project, its budget and its resources are tracking at any moment, and expense reporting is kept up to date.

Assigning tasks and keeping people informed

Agencies can assign tasks and manage complicated workflows in real time. The software can prompt employees, clients and vendors about critical tasks and creative assets, so that everyone involved in a project knows what is needed and when. For any project, large or small, it is designed to make progress easy to monitor and to keep everyone in the loop.

Time sheet control

One feature the developer highlights is an automated lock-out that enforces time sheet compliance, so that staff must record their hours on time. Taken together with the job and cost reporting, the company says this helps agencies run at peak efficiency and gain control of projects that might otherwise drift off budget. The company describes the tool as suited to teams that want a clear view of their projects, budgets and resources at all times.

CurrentTrack is a web-based system for managing agency workflow. It was designed for advertising agencies and creative services teams, and comes from a company called developware. It works on Mac or PC through an internet connection, so nothing has to be installed.

Main features

• Job tracking: records time, costs and progress against each job and client.
• Task assignment: tasks can be handed out and managed in real time.
• Prompts: reminders to staff, clients and vendors about important tasks and creative assets.
• Time sheet control: an automated lock-out to enforce time sheet compliance.
• Expense reporting: up-to-date spend figures.
• Budget view: where projects, budgets and resources stand at any point.

Who it serves

Advertising agencies and other creative teams. The developer says the software uses standard industry processes and terms, and needs no in-house IT staff to look after it.

Key facts

• Developer: developware
• Delivery: web-based, cross-platform
• Aim: easier budgeting and billing