Gofrugal

Billing at the counter, stock control and the balance sheet all sit inside the ERP software that Gofrugal sells to retailers, restaurants and distributors. It works as a software vendor for trade businesses. Its customers are spread across more than seventy countries, and the company works with more than a thousand partners worldwide.

Separate editions for retail, restaurants and distribution

The company's system comes in editions built for each type of business, from electronics shops and hypermarkets to salons, toy stores, cafes, takeaways and FMCG distributors. Each edition is designed to scale as the business grows. Its material stresses that each type of trade has its own processes, which can differ by culture and region, so the system is shaped to fit the sector rather than applied as a single template.

Omnichannel ordering and self-service

Customers can order through branded apps and the web, at self-checkout counters, and at kiosks. For restaurants it provides digital menus and self-ordering, so that customers can order without waiting for staff. The company presents these tools as ways to reach customers through several channels from one set of records.

Mobile billing and stock apps

Its mobile point-of-sale and staff apps handle billing and inventory on the move. Staff can count stock, record goods received and carry out picking through mobile apps, and a sales force app lets representatives take orders and collect payments in the field. The company says these tools help a small team run a business with little training.

Integrations and AI reordering

Gofrugal links to online sales platforms such as Shopify and Unicommerce, to food delivery aggregators, loyalty schemes and banking apps. It also connects with bigger enterprise platforms, including SAP, Microsoft Dynamics and Oracle. Its AI tool, The Eye, uses machine learning to suggest reorders, and the company offers one-click cloud backup and recovery as a service.

Support and growth

The company says it keeps watch over customers around the clock and publishes case studies from retail, restaurant and distribution businesses. Its site reports growth in customers and partners, and it promotes events in several cities. It also offers a mobile app for customers to stay in touch with its services and product news.