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Accounting Firm

AFS Technologies

Former name of Exceedra by TELUS, trade promotion and retail execution software for consumer goods firms

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About AFS Technologies

AFS Technologies is the former name of Exceedra, a software business that TELUS bought in September 2020 together with Ignition and SOFTRAX. It now sits in the TELUS Agriculture & Consumer Goods business, where it supplies sales and distribution software to consumer goods manufacturers around the world.

What AFS Technologies offers

  • Trade promotion management — planning, running and optimising trade promotions with retailers.
  • Revenue management — tools to manage pricing and revenue across customers.
  • Retail execution — support for field sales teams working in stores.
  • Planning — customer business planning and demand planning.
  • Analytics and data management — reporting on sales and promotion data to support decisions.

Who it works with

Its customers are consumer goods companies. Within the same TELUS unit, Ignition serves food distributors, importers, processors and manufacturers in North America with supply chain software, and SOFTRAX handles revenue recognition and billing.

Key facts

  • Current name: Exceedra by TELUS
  • Owner: TELUS, since September 2020

Profile written by TrustList from the business's own published information, Sep 2026.

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