FirstRain

FirstRain is a software-as-a-service analytics product that turns a large volume of published news and web sources into short, relevant summaries. Sales, marketing and strategy staff use it to keep track of prospects, customers, competitors and target markets. It is part of the Aurea software library.

What FirstRain offers

• Customer and market insight — condenses information from a large number of global sources into brief updates.
• Heat maps — show which companies and business drivers are trending in chosen markets.
• Who To Call panel — flags deal threats and accelerators, reasons to check in, and useful background.
• Competitor tracking — reports developments and management changes at competing firms.
• Predictive analytics — points teams to where they should spend their time.

Who it works with

The tool serves sales, marketing and executive teams. It is reached through an app or a daily email brief.

Key facts

• Onboarding: four-phase package, with deployment typically taking 6 to 12 weeks
• Integration: available as a bundle with Aurea CRM