Invenium Data Insights GmbH

Invenium Data Insights GmbH is a big data analytics company that works with large volumes of movement data. It turns real-time data into answers to the questions its customers ask, and its recent work centres on visitor flows at tourism sites and public events.

What Invenium Data Insights GmbH offers

• Visitor flow analysis — counts visitors and shows peak hours, length of stay and the regions people travel from.
• Event insights — reviews attendance at large events such as the Weihnachtsmärkte and the Oktoberfest in München.
• Tourism insights — yearly summaries of how people move around destinations.
• Custom analytics — algorithms built to answer a specific question from a customer.

Who it works with

Event organisers and the officials responsible for markets and tourist destinations in Germany. Its analyses have covered Weihnachtsmärkte in Stuttgart, Erfurt, Köln, Dortmund, Dresden und Leipzig, and the results are used to plan infrastructure, security and crowd guidance.

Key facts

• Legal form: GmbH
• Focus: large-scale movement data analytics
• Typical output: visitor numbers, age and gender mix, origin regions