IO Technologies

IO Technologies is a US-based analytics company founded in 2014. Its aim is to make data analysis usable by people who are not analysts. The product today is a content analytics platform for digital publishers, showing in real time how articles perform.

What IO Technologies offers

• Real-time content analytics — dashboards that track how published content is read.
• Performance measurement — figures that help editorial teams judge organisational and content performance.
• Decision support — data presented so publishers can improve content, grow readership and raise revenue.

Who it works with

The company serves digital publishers and media brands. Its stored profile says it works with newspaper and magazine publishers and with over a thousand other brands in 65 countries, and that it is widening the industries and locations it covers.

Key facts

• Based in: United States
• Founded: 2014
• Reach: brands in 65 countries, as stated in its profile
• Focus: analytics for non-specialist users