EQ Works

EQ Works is a data and advertising technology company that works with location behaviour data. It uses first-party location signals, analytics and its own software to build audience segments and link physical-world behaviour with digital activity.

What EQ Works offers

• Audience targeting — custom segments built from location behaviour.
• Attribution models — connecting visits in the physical world to digital behaviour.
• Geospatial analytics platform — a product called Locus for location insight.
• Programmatic media buying — a self-serve tool for location-based advertising.
• Data enrichment — adding to a client's own data to understand customers better.

Who it works with

The site sorts its audience into data scientists and analysts, business leaders and marketers. Recent announcements include a partnership with a Canadian media group for radio audience data.

Key facts

• Focus: location behaviour data
• Platform: Locus geospatial analytics