Traina Design

Traina Design, known on its site as Traina, is a branding and creative marketing agency in California. It develops brand identities and experiences rooted in strategy and design, and its portfolio leans towards technology, biotech and health companies. The firm says its small size lets it adapt its process to each client's working culture.

What Traina Design offers

• Brand identity — building and refreshing the look and story of a company.
• Naming — creating names for new brands and categories.
• Rebrands — repositioning established and heritage brands.
• Brand guidance — written guides on naming and on evaluating creative work.

Who it works with

Case studies cover a data storage company, a genomics business, a biotech start-up, a health supplement brand and a regulatory technology firm. Clients vary in needs and resources.

Key facts

• Based in: California
• Focus: strategic branding for visionary companies
• Approach: a nimble team that tailors its process to each client