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Perpetua

Advertising software for online sellers that automates and measures campaigns on Amazon, Walmart and other marketplaces

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About Perpetua

Perpetua provides advertising software and managed services for businesses that sell online. Its tools help brands run and measure ads on Amazon, Walmart, Instacart and other marketplaces, and also support Amazon DSP, OTT video and Google ads. The company says it uses AI to support human creativity.

What Perpetua offers

  • Retail media optimisation — software that automates campaign creation, execution and tuning.
  • Goal-based campaigns — users enter objectives such as growth, profitability or brand defence and the engine handles the tactics.
  • Smart bidding — recommendations and conversion-based bidding designed to improve ad efficiency.
  • Cross-channel analysis — measures advertising impact across several channels and marketplaces.
  • Managed services — hands-on support for brands that want help running campaigns.

Who it works with

Technology start-ups and large consumer goods brands that sell through online marketplaces.

Key facts

  • Marketplaces: Amazon, Walmart and Instacart
  • Additional channels: Amazon DSP, OTT video and Google ads

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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