EAB

EAB offers a platform that layers different kinds of media over one another. This turns ordinary content into interactive material that shows prospective students more about an institution. The approach is meant to stir strong feelings and to help move people along the recruitment journey.

What EAB offers

• Layered media — combines several media types in one piece of content.
• Interactive content — gives prospective students an immersive view of a campus or programme.
• Recruitment support — content aimed at the early stage of a student's journey.
• Application and enrolment support — content that carries people into the next steps.

Who it works with

Colleges and universities recruiting and enrolling students.

Key facts

• Use: recruitment, application and enrolment stages.
• Aim: higher conversion as people move to the next stage.