West Capital Advisors

• Venture studio development and management (inside-out)
• Startup engagement
• Co-development (pilot) project development and management
• Investment term sheet development, deal review, advice and counsel
• Investment memo development and transaction closing management
• Venture asset class investment strategy development
• Deal flow curation and sourcing aligned with objectives
• Deal review, advice and counsel
• Term sheet development or lead term sheet analysis and recommendation Assist teams in scaling and collaboratively executing on achieving founder vision and investor objectives
• Independent Board Member / Advisory Board
• Business model analysis and design
• Sales compensation analysis and design Mark is an experienced technologist, executive, founder, and private equity investor He is founder/Managing Director of West Capital Advisors, a corporate innovation and venture investment advisory firm and West Capital Partners, a venture investment vehicle for family offices He recently served as BioEnterprise Vice President, Corporate Engagement and Venture Partner, Medical Growth Fund and led development of multi-corporate collaborative initiatives to address systemic health care issues (Opioid Crisis, Physician Burnout, Revenue Cycle Management) He also served as a Managing Director at Draper Triangle Ventures, an early stage venture fund

Mark has operationally been involved in many entrepreneurial ventures He was Founder/CEO Synchrony Communications in 1997 raising $38 million in funding from leading VCs, including Charles River Ventures, APAX Partners and GE Equity In prior years he served in management roles with a series of venture backed Silicon Valley companies, including Gain Technology (sold to Sybase), Siebel Systems (IPO), and Genesys Telecommunications (IPO) After graduate school he worked in management consulting with Theodore Barry & Associates (Los Angeles) Mark began his career as a software engineer with Cincom Systems (Cincinnati)

Mark co-founded the Cincinnati Consumer Summit (merged with Brandemonium), an invite-only event bringing together leading innovators, investors and corporate executives to review real world case studies and debate the future of consumer engagement

Mark holds an M B A from The Kellogg Graduate School of Management, Northwestern University and a BS Systems Analysis from Miami University

Madeleine is a senior executive with over 30 years experience She has co-founded a company, served as chief executive of a high growth start up, served as a senior officer of a Fortune 200 company and has vast experience in investment banking During her career, she has been actively involved in numerous M&A transactions and private placements, serving as principal and as agent

Most recently, Madeleine was Founder and Principal of LudlowWard Capital Partners, serving privately-held middle market companies in a wide variety of financial services She also served as Chairman and CEO of Cadence Networks, Inc , a privately-held, venture backed energy management company Prior to joining Cadence, Madeleine was Vice President and Chief Financial officer of Cinergy Corp, a public utility in Cincinnati She also served as VP of Enterprise Corporate Development at PSEG and spent nine years as a Principal in the investment banking department of Morgan Stanley

Madeleine holds an M B A from The Darden School, University of Virginia and as well as a BA from the University of Virginia She currently serves on the Board of ALLETE, Inc (NYSE:ALE), is on the Advisory Board, H Ventures, is a former member of the Board of Trustees of the Darden Foundation at the University of Virginia and former member of the Board of Trustees of Cincinnati Country Day School