Upside Partnership

Upside Partnership is an investment firm that puts money into companies at their earliest stage. It describes its approach as investing in people first, meaning the founders who set up businesses.

The firm says it wants to work for founders rather than simply complete transactions with them.

Products and services

• Early-stage investment: backing given to founders at the start of their company.
• Mentoring: guidance drawn from the team's own experience, offered throughout a founder's journey.
• Active support: help that founders can rely on in practice, not only in promises.

Customers and markets

Founders it calls inevitable, meaning people who feel compelled to start companies. Those it supports have also received backing from other established funds.

Key facts

• Stage: early
• Approach: founder-first, with mentoring alongside investment