Updata Partners

Updata Partners is a growth equity firm backing growth-stage B2B software and AI-driven companies based outside the Bay Area. The firm targets businesses generating a meaningful range of annual recurring revenue, growing at pace, that are bootstrapped or only lightly capitalised. Over more than 25 years, it says it has backed more than 80 entrepreneurs in B2B software, working closely with management teams on hiring, planning and corporate development. Updata describes its approach through what it calls a BASE framework, covering building a company's foundations, activating growth levers, institutionalising people and systems, and positioning a business for a strong long-term outcome. Founders quoted on its site describe the firm as a hands-on partner that helps scale operations while respecting management's own direction.