Strand Equity Partners

Strand Equity Partners is a family office investment firm active across three strategies: services, consumer growth, and its own portfolio of brands. It invests in lower-middle-market services businesses, often alongside buy-and-build entrepreneurs, independent sponsors and other family offices, and backs consumer brands that it says are creating new categories or challenging established ones. The firm also incubates, launches and scales companies using its own capital and network of relationships. It describes itself as investing its own money rather than relying on limited partners, which it says lets it be flexible and patient with the businesses it backs. Strand Equity partners with what it calls differentiated businesses led by entrepreneurs and management teams, combining a family office approach with private equity-style investment discipline.