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Venture capital firm

Sterling Road

Startup investor combining founder coaching with funding for B2B companies in the US and Canada

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About Sterling Road

Sterling Road is a startup investor that starts with coaching before it invests. Founders work with it for about three months to get a product live and earning, and it then decides whether to put money in.

Products and services

  • Founder coaching: regular sessions over the first three months.
  • Investment: funding after the coaching period, sized to the company's stage.
  • Ongoing help: continued coaching, fundraising introductions and hiring help after investing.
  • Later capital: further funding for later rounds.

Who it works with

B2B start-ups in the United States and Canada, from idea stage onward. It backs around twenty companies annually.

Key facts

  • Founded: 2017
  • Focus: B2B startups in the US and Canada
  • Content: Publishes a blog and founder spotlights

Profile written by TrustList from the business's own published information, Oct 2026.

What the business tells TrustList

Founded
2017 (9 years) evidence sent

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