Sarmayacar

Sarmayacar is a venture capital firm that invests in technology startups across Pakistan. It began as an angel syndicate in 2016 and set up its first formal fund in 2018, aiming to give founders access to hands-on capital and investors a managed way into the market.

What Sarmayacar offers

• Venture funding: puts capital into technology companies that can grow at scale.
• Hands-on support: works alongside founders rather than only writing cheques.
• Sector coverage: invests across industries with large markets and room to grow.
• Ecosystem events: has co-organised a startup summit to reach entrepreneurs beyond the main cities.

Customers and markets

Founders of technology and consumer technology startups in Pakistan, and investors who want exposure to them through a professionally managed fund.

Key facts

• Based in: Pakistan, with two offices across the country
• Founded: 2016 as an angel syndicate; first fund in 2018
• Team: general partners with backgrounds in banking, private equity and company building
• Backers: the International Finance Corporation joined the fund