San Francisco Equity Partners

BrüMate is a digitally-native outdoor lifestyle brand The company develops and markets highly innovative products in multiple product categories including drinkware, coolers and accessories

In taking on a capital partner for the first time, it was important for us to partner with a firm like SFEP with a proven history of scaling iconic consumer brands and executing strategic retail programs

DGS Retail is a leading provider of décor, signage, fixtures, displays and other critical products to customers in the grocery, retail, foodservice and consumer brand end markets The company provides a single source for a broad range of offerings to help customers define and improve their image, environment and consumer experience within brick-and-mortar locations

SFEP’s experience and track record working with both consumer brands and business-to-business companies serving consumer end markets make this an ideal partnership for us

ICU Eyewear is a designer and distributor of non-prescription eyewear and specialty health products

SFEP has been with us every step of the way as a value-added partner They know what it takes to unlock the potential of a high-growth consumer business

Jane Iredale is a globally recognized brand of clean cosmetics distributed primarily through professional and digital channels The company’s products deliver proven skincare benefits and superior, long-lasting aesthetic performance

To take our company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase

SFEP has great experience building authentic consumer brands and scaling manufacturing businesses in high-growth product categories

SV Labs is a contract development and manufacturing organization (CDMO) specializing in beauty and personal care products across multiple categories including effervescents, powders, hot pour and liquid filling The company specializes in natural formulations and has been a leader in the clean beauty movement

SFEP is an ideal partner for SV Labs, given the firm’s successful track record partnering with natural beauty and personal care brands, coupled with its experience building specialty manufacturing businesses in high-growth consumer categories

Japonesque is a provider of branded and private label beauty products, including implements and accessories, makeup brushes and color cosmetics

We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program

Method Products is a provider of innovative home care and personal care products The company’s products are non-toxic, design-driven and highly efficacious

Red Monkey Foods is a manufacturer and distributor of premium organic spices, seasonings and salt products The company provides products under private label brands as well as the San Francisco Salt Company brand

Given their outstanding track record with category leading natural brands, coupled with their experience with multiple premium store-brand businesses, SFEP is the ideal partner for us at this key juncture in our company’s expansion

Yes To is a natural personal care brand distributed primarily is mass retail channels

In seeking a financial partner, we were fortunate to have many attractive options SFEP became the obvious choice given their proven track record of working with high growth consumer brands

Scott is the Managing Partner of San Francisco Equity Partners and oversees all aspects of SFEP’s investment strategy

Scott currently serves as Chairman of Jane Iredale, BruMate and SV Labs and serves on the board of directors of Brazi Bites, Rustic Bakery and ICU Eyewear Scott previously served on the boards of directors of Method Products, Japonesque, Yes To, and Red Monkey Foods, among other private and public companies

Prior to founding SFEP, Scott oversaw the U S private equity portfolio for a large European family office and held senior operating roles (including CEO) at two private equity-backed consumer growth companies Scott began his career as a corporate finance attorney in Silicon Valley

Scott holds a JD from UC Berkeley’s Boalt Hall School of Law and a BA from the University of California at Berkeley, where he was a member of Cal’s Division I soccer team

David is a Partner at San Francisco Equity Partners and is involved in all aspects of SFEP’s investment strategy and operations

David currently serves as Chairman of Brazi Bites and Rustic Bakery and serves on the board of directors of Jane Iredale, BruMate and SV Labs David previously served on the boards of directors of Japonesque, Yes To and Red Monkey Foods

Prior to joining SFEP, David was an investment professional at Castanea Partners, a consumer focused private equity firm David began his career as an investment banker with RBC Capital Markets, where he focused on advising consumer companies on mergers, acquisitions and public financings

David has been involved in multiple education and conservation non-profit organizations including Junior Achievement, the First Tee and the Wildlife Conservation Society He earned an MBA with Honors from the University of California at Berkeley and a BA in Economics from Stanford University

Chris is a Principal at San Francisco Equity Partners and focuses on sourcing new investment opportunities, due diligence, deal execution, and working with SFEP’s portfolio companies on operational initiatives

Chris currently serves on the board of directors of Jane Iredale and SV Labs

Prior to joining SFEP, Chris had a 10-year career at Sawaya Partners, a New York based investment bank focused exclusively on the consumer products sector, where he focused on M&A transactions in the personal care and beauty, consumer health and wellness, household products and food and beverage sectors