Old Fashion Research

Having a wealth of experience in blockchain and crypto, we are sharing our thoughts on the current state and future of the industry

Next Alpha: The Advent of DAO Infrastructure

DAOs are making their impact in the crypto space, but there are challenges hindering their growth; more and more tools/solutions are emerging to help DAOs overcome these challenges and improve the way they are operating In the next bull cycle for crypto, we believe that DAO’s will probably take over the P2E gamefi projects on the responsibility for onboarding non-crypto users for its more diversified core value propositions, which are not as profit driven as P2E games

Since the launch of Axie Infinity our view of what GameFi and metaverse really is has been changing We could quote Vitalik and say that “it’s far too early to know what people actually want” and we tend to agree with this However, as Web3 venture capitalists our pursuit is to find those projects that will bring about significant adoption of blockchain technology and we firmly believe that Move2Earn combined with RPG is a trend that is being well captured by Genopets, a project we invested back in 2021

Bitcoin as Legal Tender, does it work?

In 2021, the president of El Salvador, Nayib Bukele, made the cryptocurrency bitcoin the legal tender of the country beside the US-Dollar, which was the first move of this kind in the world This event put El Salvador on the headlines of every economic newspaper and raised both concerns by the IMF and cheers around the world from crypto advocates Now, after one year and a sharp decrease in the price of bitcoin, consequences of the bold move are starting to show

What are ENS-addresses and how did they manage to reach over 5 million USD in daily volume?

The Ethereum Name Service (ENS) recorded over 2 800 ETH in daily volume in the beginning of May Floor-prices exploded for three-and four-digit ENS-domains and also the accompanying governance-token almost doubled in this timespan to a market capitalization of 450 million USD Why did ENS take off recently and what is behind it?

TechCrunch Coverage – Former Binance executives launch $100M crypto fund

A group of former executives from Binance, one of the largest cryptocurrency exchanges globally, has created a $100 million venture fund Old Fashion Research (OFR) — whose name is derived from the classic cocktail — was founded in late 2021 by managing partners Ling Zhang, who was previously the vice president of M&A and investments at Binance, and Wayne Fu, former head of corporate development at the crypto exchange

Inside Latin America： Why we invest in DUX, the largest Web3 gaming infrastructure in Brazil

Dux Blockchain Games was the first investment case led by Old Fashion Research (OFR) within Latin America and co-led by Animoca Brands back when GameFi was drawing all the attention in Q4 2021 The project successfully finished an European launchpad at Bit2Me, the very first regulated cryptocurrency exchange in Spain

• Drive executive media/speaking opportunities – Build a media distribution list to pitch directly to generate coverage interest
• Oversee the development, deployment and overall management across OFR’s public channels, including daily posts, podcast content, Twitter Space, etc
• Develop, maintain, and manage relationships with top-tier media and influencer relationships
• Monitor marketing content and communications for quality, accuracy and impact
• Systematically track, analyse, and report on metrics and effectiveness of developer community engagement
• Develop a successful PR strategy of the fund
• Help establish a solid brand identity and use messaging that reflects OFR’s value
• High fluency in English (both written and spoken) ;
• Excellent communication and writing skills, with experience in drafting content especially in technical writing;
• Proven experience in social and digital media;
• Ideally global/regional network with journalists and influencers
• Great passion in Web 3 industry