Obvious Ventures

Obvious Ventures is a venture firm that invests in companies solving large human and planetary problems. Its team describes itself as product designers and company operators first.

What Obvious Ventures does

• Industrial systems: backs companies making the global economy safer, more efficient and carbon-free.
• Health and food: funds ventures in healthcare, nutrition and consumer goods.
• Portfolio range: includes lab-grown diamonds, plant-based meat, electric trucking and cyber insurance.
• Named holdings: Beyond Meat, Proterra and Diamond Foundry.

Who it works with

Purpose-driven entrepreneurs building profitable, scalable companies. Its current portfolio also includes payroll software for small businesses, satellite imaging, robotics for warehouses and senior healthcare.

Key facts

• Investment pillars: Three
• Founders' background: Helped grow Apple, Twitter and Patagonia, per its site