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Venture capital firm

METRO Xcel

Programme that connected technology start-ups with a retail wholesaler to innovate hospitality and retail

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TrustList summary

METRO Xcel is a venture and innovation programme that brought technology start-ups together with the wholesaler METRO. Its aim was to create new ideas for the hospitality and retail industries.

Products and services

  • Start-up and corporate matching: introduced young technology companies to the wholesaler and its business.
  • Hospitality focus: after about six years, the team decided to turn its attention fully to new ways of developing the hospitality sector.
  • Portfolio platform: reports a portfolio of more than 70 companies and describes itself as building a large technology platform for entrepreneurs in hospitality and retail.
  • Expert and innovator outreach: invites experts and innovators to get in touch while it plans its next steps.

Who it works with

Technology start-ups, innovators and experts working in hospitality and retail, together with corporate partners.

Key facts

  • Programme age: About six years at the point of its change of focus
  • Portfolio: More than 70 companies
  • Sector focus: Hospitality and retail technology

Summary written by TrustList from the business's own published information, Sep 2026.

Categories & features

  • It
  • Retail
  • Us,
  • Europe
  • Series

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