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About Lumina Foundation

College of Eastern Idaho

Community College of Rhode Island

County College of Morris

Great Falls College Montana State University

Long Beach City College

Madison Area Technical College

Minnesota State College Southeast

We all win when more adults can access and complete their education.

  • One million dollars to support brand building and strategic marketing efforts
  • Technical assistance to develop actionable brand building and marketing strategies
  • $100,000 each to 9 colleges to support brand building and strategic marketing efforts

What is the process to apply?

The $1 million will be granted to a community college that best articulates a compelling vision for its brand and details a strategic way that grant funds will be used to transform marketing efforts to support the enrollment and retention of students Awards can then be used to execute the college’s plans to support marketing and outreach efforts that drive enrollment and support student/community engagement

What is the challenge timeline?

What was asked during the webinar?

What is the video narrative?

  • Only the 10 colleges selected as finalists will need to submit a video narrative
  • Noetic Consultants will prep the colleges and provide submission details in May
  • We promise to keep it short and simple!

Will I receive a confirmation of my application?

  • Yes, fully completed applications submitted online will receive an automatic email confirmation
  • Please do not email application narratives or supporting documents We are happy to help Please email challenge@luminafoundation org

The competition is open to regionally accredited Community Colleges in the United States (see “eligibility,” below) The purpose of the challenge is to identify community colleges that can clearly articulate a compelling vision for their brand and detail a strategic use of grant funds The challenge seeks colleges with a desire to transform marketing efforts to better support the enrollment and retention of students Funds awarded must be used to execute the college’s plans in support of marketing and outreach efforts that drive enrollment and support student and community engagement

What is Branding? Four-minute crash course VIDEO » Different vs Distinct Why distinct brands will matter more post-pandemic ARTICLE » Building Your Brand Six points to a successful rebrand ARTICLE » Branding vs Marketing What’s the difference? PODCAST »

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