India Value Fund Advisors Private Limited

• Growth Plan: Leveraging the business management team’s network, we partnered with Bala Malladi, who was previously with Unilever, and with him as CEO, built a management committee that could support the growth of the company’s broadband and cable services across the diverse markets of Karnataka and Andhra Pradesh
• In addition to supporting the management team in identifying, evaluating and concluding the acquisition of several cable networks and a key broadband network, we also led the debt and equity fund, raising efforts to support its growth
• Next Level: Revenues have risen more than 50x over a period of 12 years and the firm has transformed into a consumer-focused wired broadband and cable TV service provider, expanding its presence beyond Andhra Pradesh & Karnataka into Tamil Nadu, Delhi NCR and multiple other key cities across the country

Doing business

‘The Right Way’ Our aim is to build universally admired and socially responsible businesses – ones that deliver industry-leading returns for all stakeholders while having a positive impact on society

One thing which has been consistent is our philosophy of always doing things ‘The Right Way’

We aim to deliver superior risk-adjusted returns to our investors by offering flexible capital solutions to well governed companies Our long-term strategic aim is to build a Private Credit business spanning performing credit, special situations and distressed debt In line with True North’s investment philosophy, Private Credit will maintain a laser-sharp focus on governance, promoter and business quality and exit strategy

We are one of the most experienced private equity firms in India.

A trusted partner to over 50 mid-market entrepreneurs and business leaders, who are passionate about building conscious, high-performing businesses across our core focus sectors

Consumer Products & Services

Ashish is involved in managing True North businesses in the consumer products and services sector

Satish leads investments in the healthcare, pharmaceuticals and life-sciences sector

Sri is responsible for investments in the consumer and technology sectors

Maninder is involved in managing businesses in the financial services sector

Pramod is responsible for review of True North’s investments and building its partner companies across all sectors

Vishal has been at the helm of True North as its Managing Partner since its inception in 1999

Divya is responsible for investments and scaling up of businesses in the financial services sector

Kapil is responsible for establishing a best-in-class credit platform at True North

Prasad is involved in managing businesses in the technology products and services sector

Encouraging approach right from the beginning

We admire and have gained immensely from True North’s philosophy to invest and build impactful businesses through a deep influence on the scaling and sustainability of the organisation There has been a great alignment with True North on the vision, values and operating principles of the bank True North’s approach has been very encouraging right from the beginning, and they have immensely contributed to the strategy of the organisation True North has also engaged themselves to assist in the digital initiatives of the bank and building digital workforce, which is our bank’s key strategic strength

Consumer Products and Services

Atria Convergence Technologies (ACT)

Partnering to grow services and revenue

Inspired by true stories

Our platform, True North Journeys, takes ahead the firm’s vision through the lens of life stories and experiences of those who inspire and motivate us This includes achievers from all walks of life, in the business world and beyond, and those who have attained success the right way This platform aims to share these invaluable life lessons in the form of inspirational narratives that reflect True North values It also showcases positive impact achieved through individual or collaborative efforts