Finn Capital Partners

Finn Capital Partners, known as FCP, is a venture capital firm that puts money into consumer brands at a very early stage. It describes itself as a pre-seed and seed investor and says it is often the first outside backer of a consumer founder.

What Finn Capital Partners offers

• Pre-seed investment: early funding for consumer start-ups that have little more than an idea and a founder.
• Seed investment: backing for consumer brands as they begin to grow.
• First-investor role: the firm often writes the opening cheque for founders aiming to lead their category.

Who it serves

Consumer entrepreneurs with the ambition and vision to become category leaders. The firm says it likes the rough first-draft phase of a business.

Key facts

• Track record: nearly ten years of backing consumer brands.
• Stage focus: pre-seed and seed.