
Axial

Internet: 50 million (growing 10+ million/year), with 6 million broadband (256 Kbps) connections
About 50% access from cybercafes
Ads: Rs 700 cr ($150 million; 3% of media spend)
Transaction drivers: Tickets, Trades, Matrimony The reality is that it is hard to make money on the Indian Internet
Top 4 Indian portals losing about Rs 150 cr a year
Largest Indian Net co (InfoEdge) sales growth slowing
Need to look beyond Advertising revenues, but few clear options An Entrepreneur based in Mumbai, India View all posts by Rajesh Jain
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