Cyhawk Ventures

The Rebirth of the Music Album iAlbums is a content platform that presents information on music being played on mobile and desktop Founded by music industry veterans, the goal is to was to provide a solution for the absence of experience in the new methods of music listening iAlbums provides value for the users, the artists and the labels The musicians can take an active part in their iAlbums album experience, they can provide a personalization aspect to the users, and leave the old music players days in the dust Users will enjoy an enriched music listening experience, with reviews, biographies, articles, news, photos, videos and so much more Labels will be able to cross-promote their releases to the relevant audience iAlbums revolutionize the way people listen to music today

Ongage is a start-up company in the email marketing arena It was founded in 2010 by a team of email marketers with over 7 years of extensive experience in email systems, infrastructure, APIs, ESPs and MTA gateways Ongage used the vast experience and expertise they acquired in this area in order to develop OngageConnect™ an advanced email marketing optimization platform that enables email marketers to harness the power of multiple email service providers and SMTP relays The system is designed to help organizations increase deliverability, inbox placement and maximize ROI

The Science of Performance Matomy Group, formerly known as Adsmarket, is a digital media agency with a smart, cross-platform solution that specializes in the fields of affiliate marketing, display advertising, virtual currency and mobile advertising The first company in Cyhawk Ventures portfolio from 2005, Matomy Group is a profitable venture that serves more than 20 billion impressions across 170 million unique users, on a monthly basis Matomy Group provides global performance based digital marketing solutions for advertisers, agencies and publishers located in over 45 geographies in Europe, North America, Latin-America and Asia-Pacific

Crowd Sourcing Landing Page Optimization Pluralis is a crowd sourced platform for conversion and landing page optimization It is home to an online community of passionate creative optimizers who crave exciting online advertising challenges Pluralis provides the first service ever that allows online marketers crowd source the optimization and testing of their campaigns and landing pages, create high converting funnels, and pay on a performance basis Pluralis will change the way online marketers manage and optimize their landing pages

Xertive Media is an independent trading desk, specializing in smart acquisition of traffic over vast inventory, for the purpose of direct response in selected markets and verticals It leverages cost gaps across multiple media inventory sources, performance lift generated through the use of internal and external sources of behavioral and contextual data and RTB ad-exchange automation and optimization, in order to earn incremental margins across diverse media pricing models Xertive Media is the only company that delivers both the personalized and dedicated service of a media agency, combined with cutting-edge Algo Trading Capabilities, and the tremendous reach of the biggest ad inventory aggregators

General Partner & Co-Founder

Assaf Ben-Asher co-founded Cyhawk Ventures in 2001 and serves as General Partner at Cyhawk Since his early teen years, Assaf has had a range of successful online businesses – from affiliate marketing to security products and media management This experience has given him an innate view of what the online market is looking for, and how to successfully create and market such businesses Assaf uses this knowledge to help lead Cyhawk in new and exciting directions Perfectly poised to spot true innovative, ground-breaking ideas that heal the markets hurt, Assaf helped create Cyhawk’s solid foundation of portfolio companies He is the driving force behind Cyhawk’s business strategy - using his vision, he continues to move ahead and pioneer new exciting verticals Assaf currently sits on the Boards of BI Science, OnGage, Jottix, Sweesh and iAlbums In his free time, Assaf enjoys music, friends, travelling and learning new technologies

Lennart Reus is one of Cyhawk’s original founders and its current Chief Technology Officer With an innate understanding of software, hardware and programming design, Lennart knows what it takes to create highly scalable and complex Internet architectures Autodidactic, and ever enthusiastic about new technologies, he started coding at the age of 10 and retains his love of exploring and re-inventing technology Lennart has worked his way up through Cyhawk to the CTO position, and it is his intimate knowledge of the Cyhawk process and way of thinking, combined with his outstanding technical abilities, that makes him such a boon to the organization Lennart moved to Israel from Zwolle, The Netherlands He studied at Technical University of Eindhoven

Yuval Cohen serves on Cyhawk’s Advisory Board He brings more than 17 years of experience in the venture capital market Yuval founded and manages Stage One Ventures, a venture capital fund focused on seed and early stage investments in the Information and Communications Technology sectors Prior to that he was a General Partner in Israel Infinity Fund, a $100 million Information Technology fund, where he was in charge of the Communications Sector Since 1995, Yuval has been involved, as an early stage investor and a director, in many young startups, some of which have already gone public or have been acquired by leading multinational companies He has played an integral role in helping management teams recruit, develop strategies, and establish partnership agreements in many of his investees' companies Yuval served and still serves as a board member in multiple private and public companies including Traffix Systems, acquired by F5 (NASDAQ: FFIV), Trivnet, acquired by Gemalto (EPA:GTO), Guardium, acquired by IBM (NYSE:IBM), Radwiz, acquired by Terayon (NASDAQ:TERNE), Oridion Medical, acquired by Covidien (NYSE: COV), cVidya Networks, Oversi Networks, BI Science and OnGage Yuval earned his LLB and MBA degrees from the Hebrew University in Jerusalem When not at work, Yuval enjoys Tennis, skiing, traveling and hanging out with his family

Advisory Board & Investment Comittee

Bobby Lent is a Founding and Managing Partner in HillsVen Hillsven Group is a seed capital venture firm focused primarily on Silicon Valley and Israeli startups Investments include: Traiana Inc (acquired in November 2007 by ICAP for $251M), Adify Corporation (acquired in April 2008 by Cox TMI for $300M), Bleacher Report Inc (acquired in August 2012 by Time Warner for >$200M), ShopStyle Inc (Merged with Sugar Media), ThreadBox Inc (formerly - cc:Betty Inc ; Acquired by MySpace), PageOnce Inc , Expensify Inc , LiveFyre Inc, Touch of Modern, Swifto Inc , Ongage, Magneto, Fl3ur, Cyhawk Ventures and TuneWiki Inc

Managing Partner in APM & Co.

Yonatan Altman is a Managing Partner at APM & Co and heads the firm's Corporate, Hi-Tech and Private Equity Department Mr Altman advises clients in the fields of life-sciences, clean-tech, Internet, communications, information-technology as well as clients in the manufacturing and services industries, on an array of matters pertaining to mergers and acquisitions, equity and debt financings, and investments He also counsels privately-held and publicly-traded companies with respect to strategic planning and corporate restructuring, and specializes in spin-offs, joint ventures and cross-border commercial agreements

Founder & Chairman in Electus

Ben Silverman, the Emmy and Golden Globe Award-winning producer is the Founder and Chairman of Electus The company was launched in July 2009, in parternship with IAC, a leading Internet and media company chaired by Barry Diller At Electus, Silverman has executive produced major network and cable hits, including NBC's "Fashion Star", the "Mob Wives" franchise, and "King of the Nerds" on TBS Currently, Silverman is in the midst of executive producing serveral new series including "Marco Polo" for Starz, "The Hero," starring Dwayne 'The Rock' Johnson on TNT, "Dog and Beth: On the Hunt," a series with Dog the Bounty hunter on CMT, " Get Out Alive with Bear Grylls" on NBC, "I'm Not Dead Yet" at TV Land and more! Prior to launching Electus, Silverman served as Co-Chairman of NBC Entertainment and Universal Media Studios from June 2007 to 2009

Mobile stickiness: Appoxee’s new software helps app developers better engage with users posted at: 03/14/2013, 5:40 pm Tel Aviv-based Appoxee assists iOS and Android application developers in engaging directly with their users to keep them interested in, and regularly coming back, to their smartphone apps It’s struck a chord with developers: Appoxee, founded in 2010, already claims hundreds of millions of app installations, thousands of SDK downloads, and billions of push notifications sent to end users thus far

Introducing Appoxee V2 posted at: 03/24/2013, 1:56 pm Cyhawk Ventures is an early-stage investment fund that focuses on pre-seed and seed funding in the areas of media, social, mobile, digital marketing and advertising Managed by a team of experienced leaders, it can provide its entrepreneurs and portfolio CEOs strategic consulting and mentoring

Interview: Emilia Dariel of Pluralis on Optimization Through Crowdsourcing posted at: 02/11/2013, 11:34 am Regular readers of our blog will know that we are big fans of crowdsourcing Every month, we like to show you some of the top trends and innovations in our Crowdwatch column Independent video games, filmmakers and charities are all finding creative ways to secure funding through social media

Pluralis Reinvents Conversion Optimization via Crowdsourcing posted at: 02/11/2013, 11:33 am Despite having uncovered the secrets of successful Landing Page traffic optimization, conversion optimization still seems to have everyone stumped Even when using the wittiest copy and eye-catching graphic design, it is often impossible to determine if a Landing Page will convert traffic to customers Add to that the fact that viable testing options are generally translated into time-consuming, costly strategies based on hopeful “hunches”, and it’s no wonder that for every $92 that most online businesses spend driving traffic to their site, they spend less than $1 trying to achieve conversion rate lift

Start-up of the week / Getting users to buy the doggie in the window posted at: 02/11/2013, 11:34 am What draws you inside a store when you're just window-shopping? And if you're already inside, what makes you want to shell out your hard-earned cash to buy something? Landing Page Troubles? Let Pluarlis Help posted at: 02/11/2013, 11:33 am I recently spoke to Brock Kaye, the new CEO of Pluralis, about the company and their product Pluralis takes a unique approach to a fairly common problem – landing page optimization In lieu of hiring a designer, developer, or an SEO, Pluralis takes care of the problem for you Pluralis is a crowd-sourced marketplace for conversion optimization

Can you give your landing pages a better design? posted at: 02/10/2013, 10:44 am Pluralis has developed a platformed aimed to improve conversion rates for landing pages, those pages you get when you click a link or an ad

Lift Conversion Rates Risk-Free With Pluralis’ Crowd-Sourced Marketplace posted at: 01/10/2013, 12:17 pm How would you like to increase your landing page conversions without spending any money on testing, risking virtually nothing? Recently, we came across an interesting website called Pluralis

Matomy Media to Acquire Mediawhiz for $10 Million posted at: 01/08/2013, 2:01 pm Matomy Media will be acquiring the American digital agency Mediawhiz and will hold her in full ownership The estimated acquisition price is 10 Million dollars This is a second acquisition for Matomy, following the acquisition of the digital media and advertising agency Adperio, on July 2011

Pluralis: A 99designs-style approach to improving your landing page’s conversion rate posted at: 12/25/2012, 11:44 am Pluralis is a kind of 99designs for copywriters It puts writers into a competition to optimize a landing page and the one who optimizes brings the highest percentage of positive change is the one who walks away with the commission and the money That means if you don’t win, you don’t get paid

BIScience seeks to disrupt business intelligence posted at: 11/07/2012, 10:11 am BIScience seeks to disrupt business intelligence for advertisers and media buyers by providing unprecedented insight into campaigns and the competition