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Venture capital firm

Color Capital

A consumer-focused venture fund investing in products, commerce platforms and emerging web3 applications

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  • Retail
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TrustList summary

Color Capital is a venture fund with a simple remit: it invests in the things people buy and how they buy them. Its portfolio spans consumer goods, ecommerce, marketplaces and emerging technology.

Services

  • Consumer product investment: backs products and marketplaces that create or widen categories.
  • Commerce technology: funds retail tech covering discovery, automation and payments.
  • Emerging applications: invests in consumer apps and infrastructure built on AI and blockchain.

Customers and markets

The fund targets founders of newer consumer brands, commerce businesses and web3 platforms. Its themes include packaged consumer goods, social commerce and omnichannel access for shoppers.

Key facts

  • Founders: entrepreneurs Jaime Schmidt and Chris Cantino
  • Focus: consumer brands, commerce and technology
  • Updates: investors can subscribe for fund news

Summary written by TrustList from the business's own published information, Sep 2026.

Categories & features

  • Buy
  • Retail

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