Co=Creation=Capital

Co=Creation=Capital is a venture investment firm in Sunnyvale, California, that backs technology startups and then works inside them. It argues that traditional venture investors offer connections and board advice, while incubators spread many small bets, and it positions itself between the two.

What Co=Creation=Capital does

• Investment plus involvement: the firm invests and then joins the startup team to work day to day with the founders.
• Very small portfolio load: each person works with only one or two companies at a time.
• Management support: the model combines entrepreneurs, money and management help in one package.
• Shared-upside fund structure: the firm says its investors gain more when they actively help the portfolio companies.

Customers and markets

Early technology startups whose founders want a working partner rather than a monthly board member or mentor. The firm also takes money from outside investors who are interested in helping companies in the same way.

Key facts

• Based in: Sunnyvale, California
• Team: led by two people with backgrounds as founders, venture investors and a university professor of venture capital and private equity
• Fund: partly the partners' own money, with some outside investors