Brainspark

Brainspark is a retail media agency that connects brands with shoppers through paid media and micro-influencer marketing. It uses data to place brands in front of people already searching for a similar product. Its clients include ecommerce brands and publishers.

What Brainspark offers

• Retail advertising: data-led campaigns that put a brand in front of shoppers who are ready to buy.
• Shopping placements: ad placements that send purchase-minded traffic to ecommerce brands.
• Micro-influencer marketing: campaigns with smaller creators to build engagement and sales.
• Strategic partnerships: reach extended through partner channels.
• Owned and operated brands: its own branded properties, used to convert clicks into sales.

Customers and markets

The agency says it works with ecommerce brands and with publishers. It describes its aim as building one-to-one relationships between consumers and brands.

Key facts

• Traffic sources: Google, social media, programmatic DSP, and its own SMS, push and email channels.
• Approach: Campaigns are measured and tied to reported performance data.