Boulder Food Group

Boulder Food Group, operating as BFG Partners, invests early in consumer product brands across food, beverage, personal care and home categories. Its portfolio spans a prebiotic soda brand, a high-protein overnight-oats brand, cauliflower-based pizza and chicken products, a sun-care range, just-add-water pancake and waffle mixes, and a functional beverage shot combining matcha and adaptogens. It also backs an oat bars and bites maker, a daily-nutrition powder brand, a curl-focused hair-care line, a squeeze-bottle olive oil brand, a candle and fragrance business, and a granola brand associated with the healthier breakfast category. Beyond food and personal care, the firm has invested in a sales and distribution service for natural and specialty food brands, a shopper cash-back rewards service, a plant-based chocolate bar brand, an artisan English-muffin bakery, an organic cold-brew coffee brand, retention and subscription software for direct-to-consumer brands, a cacao-and-mushroom coffee alternative, and a raw pet food brand.