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About Banana Capital

  • Category-defining products with differentiated distribution channels and incumbents that are un-incentivized to react
  • Unique, capital efficient business models with clear revenue prospects and hints of large markets
  • Early evidence of sustainable competitive advantages
  • Ethical business practices, sound governance, and teams who take a stand for what’s right
  • “Would we be proud to tell our kids we were early backers of this company/team?”
  • “Would I want to work for this founder or company for the next 10 years?”
  • Act on our own conviction, and
  • Help spread the word

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