ASK Pravi

ASK Pravi Capital Advisors Private Limited, known as ASK Pravi, is a private equity investment advisory firm focused on India. It is a joint venture between ASK Group, a wealth management and advisory institution, and Pravi Capital.

Services

• Private equity advisory: investment advice on growth and buyout transactions.
• Deal execution: its team has arranged, managed and exited a large number of small and mid-cap deals.
• Growth capital focus: businesses that stand to gain from domestic consumption in India.

Customers and markets

Small and mid-sized Indian businesses in consumption-driven sectors. The firm points to rising affluence, urbanisation and changing savings patterns as the trends behind its approach.

Key facts

• Structure: joint venture of ASK Group and Pravi Capital
• Team: private equity professionals who have worked together for about a decade
• Market: India