3L Capital

3L Capital invests in emerging growth companies, backing founders and management teams across commerce, enterprise software and tech-enabled services. The firm is based in Los Angeles and New York City and says it provides portfolio companies with capital, perspective and relationships intended to help them become leaders in their categories. Its stated approach includes identifying leadership needs and supporting hiring, putting in place structured financial reporting and planning processes, and helping align on capital structure and fundraising. Testimonials on its site cite Metropolis, AvantStay, Incode and Crisp Technologies as companies it has backed, with the firm described as having led funding rounds for some of these businesses.