Evolok

Turning anonymous readers into paying subscribers

Evolok builds digital subscription software for media businesses, online publishers and content brands. Its London company describes the platform as a total, modular solution for sophisticated subscriptions, one that joins identity, access, engagement and monetisation tools. The stated goal is to move an audience from anonymous visitors to registered users, members and paying subscribers.

Knowing who the reader is

The platform handles registration and sign-in, including social sign-in and single sign-on. Evolok presents this as the first step in learning more about an audience and developing new insights, since a known user can be treated differently from a passing visitor.

Deciding what each visitor can read

Publishers can mix and match a datawall with a dynamic paywall strategy to protect premium content without harming the experience of readers. Because the approach is modular, a publisher can choose how much of its content to gate and how to gate it, instead of applying one fixed rule.

Segmenting and personalising

Evolok collects audience insight and segments readers in real time, so the right content and offers reach the right people at the right moment.

Monetising the content

Paywall and membership models are then deployed with segmentation and identity data behind them, which Evolok says raises conversions and subscription revenue.

Built for a modern media business

The platform supports every device from desktop to mobile, so a publisher reaches its whole audience. It connects to other business systems through an API, and the company says data is encrypted both in transit and at rest.