Tariffa

Tariffa is an Italian online comparison service for fixed-line and mobile telephone tariffs from the main operators. Its stated aim is to act as an information intermediary for the telecommunications market.

The service tries to make buying easier in a crowded market where offers are split by customer type. It also presents itself as a way for operators to reach buyers more effectively than through traditional sales and communication routes. No current website could be read, so this profile rests on its earlier description.

What Tariffa offers

• Tariff comparison — side-by-side views of fixed and mobile phone plans from Italian providers.
• Information content — material meant to guide a consumer through the purchase.
• Customer acquisition for operators — a channel for matching operator offers to demand.

Who it works with

Consumers choosing a phone tariff in Italy, and telecom operators that want to reach them.

Key facts

• Market: Italy
• Sector: telecommunications