PURPLE - Software Playground

PURPLE, branded as Software Playground, is a software development company based in Petah Tikva, Israel. It builds technology for companies at many stages and aims to act as a long-term partner.

Its pitch stresses clear communication, careful planning and a close reading of each client's requirements, backed by experience across several industries.

What PURPLE offers

• Development outsourcing — software built for clients, including dedicated teams.
• Digital transformation — moving business processes onto modern technology.
• Design — product and interface design.

Who it works with

The company says it serves small and medium businesses, entrepreneurs, startups and public companies. Sectors listed on its site include finance, healthcare, retail, nonprofit, wellness, tech and logistics.

Key facts

• Based in: Petah Tikva, Israel
• Industries: finance, healthcare, retail, nonprofit, wellness, tech, logistics