My Web Application Ltd

Some web agencies stop at a brochure site. My Web Application Ltd says its specialty is the harder kind of project, online software that helps a business run better, and its team reports building web systems since the year 2000. The company is a UK limited company that has worked for customers ranging from tiny start-ups to multinational corporations.

Bespoke software on hosted services

The firm explains its approach as combining custom development with the strength of hosted services, aiming at measurable results that matter to the client's business. It regards the people it works with as the first consideration, and it prefers close working relationships. Its outlook is to make the web work for a business instead of simply publishing pages.

Planning and design first

Every project begins, it says, with planning and a good brief, however large or small. The agency listens to learn what processes and strengths set a business apart, then designs a site that is easy to navigate, responsive to what users need and equipped with the right tools to put the business in front of customers. It argues that web design is often the main reason customers form an attachment to a company and its products.

What the development team builds

The development side lists:

• application development
• database design and architecture
• bespoke solutions
• implementation of content management systems
• integration of website components

The team states that it keeps pushing the boundaries of technology so sites perform well, improve efficiency and raise market exposure.

Social media and wider digital marketing

Social media is presented as a mainstream channel for winning and keeping customers, and the agency offers to plan a strategy for businesses that lack one. Its digital marketing service aims to widen reach and visibility. The agency says today's customers expect information on several devices and platforms at any hour, so a single email campaign is no longer enough, and it promises a proven strategy to raise market presence, engagement, sales and profit.

Estate agency websites

A distinct section covers property. The company describes many years of experience in digital marketing for estate agencies, including some of the largest in the UK. Its offer there includes estate agency websites, mobile web, social media, email marketing, search optimisation and pay-per-click advertising.