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About Lobyco

Behind Lobyco is Coop – Denmark’s leading consumer goods retailer with more than 1,200 stores across Denmark. What started as an ambitious plan for its membership program, which currently is also the second largest in Denmark, Coop has now redefined the shopping experience in their stores.

Lobyco is a proven, powerful white-label customer loyalty platform for retailers by retailers. Lobyco is the backbone of Coop’s digital ecosystem and enables the retailer to boost customer loyalty. Further, Lobyco not only uses gamification as a driver to increase customer penetration, but it also includes the ability to create a frictionless shopping experience.

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