Idya Technology

Idya Technology is a software company that builds augmented reality, virtual reality and mixed reality applications. It describes itself as an AR app developer in Brisbane, Australia, working for clients in several countries.

What Idya Technology offers

• WebAR — augmented reality that opens straight in a browser, so users do not need to install an app.
• Augmented reality apps — mobile and desktop experiences that place 3D models in a real setting.
• Virtual reality — immersive applications built for headsets and screens.
• Mixed reality — projects that blend digital objects with the physical space around the user.

Who it works with

The company serves several industries. Its examples centre on retail, where shoppers can try on clothing, watches, hairstyles or jewellery virtually, and on property, where buyers can view buildings as 3D models without travelling to the site.

Key facts

• Based in: Brisbane, Australia
• Focus areas: WebAR, virtual reality and mixed reality
• Typical uses: virtual try-on, product visualisation and property viewing