IBrand Technologies

Operating in India under the trading name IBRANDtech, IBrand Technologies focuses on online reputation management. Its approach treats a business's online reputation as something to be sustained over time, not just built once, and most of its service lines are arranged around that idea.

Online reputation management

The agency works to protect and maintain how a business appears online. Its experts design strategies and techniques aimed at building a positive perception of a company before customers form a view of it. Part of that work involves dealing with negative reviews on Google and other platforms, so that a business's own content and the public record of it give a fairer picture.

Brand perception management

Brand perception management is planned work to shape the impression people hold of a company. IBRANDtech offers it as a separate service, alongside the reputation work, and builds a strategy for each client around the impression that client wants to make.

Digital marketing with reputation in the mix

Digital marketing covers search engine optimisation, search engine marketing and social media marketing. Reputation management is folded into this mix, so that promotion and online image are planned together. Services are customised to each client's digital needs, from the website and search presence through to social channels.

Businesses in India and beyond

The agency works mainly with businesses in India and with companies that want to reach a wider market from there. Its services are described as flexible and adaptable to each client's situation, and the work is set to a client's own goals and budget rather than a fixed package. Clients that want their online image managed as their business grows make up the core of the work.