Guid.New

A software development studio in Graz, Austria, Guid.New has built individual software since 2016. Its stated view is that software has one purpose, which is to make life easier, and that it should bring pleasure in use, development, maintenance and operation. The studio works in an ongoing dialogue with each client, agreeing shared goals before anything is built, and it offers software written to fit a client's own IT infrastructure.

Custom software planned in stages

Projects follow a sequence the studio describes as ask, think and develop. The team first talks through shared perspectives and goals, then evaluates requirements and sketches creative options. Only when everyone involved is convinced does agile implementation begin. The studio continues to look after software after launch, covering its maintenance and day-to-day running.

Client projects in logistics, retail and energy

Named projects include a logistics app that digitises processes for a transport business, and a survey and analytics automation tool for a technology group. A supplier transparency platform tracks carbon emissions along a supply chain, and a digital customer card serves eyewear customers. The studio has also built a printer application built with Angular that it says helped a client strengthen its market position. Chatbot work has been delivered for a newspaper publisher and a confectionery brand, and the studio has built a member portal for an energy-sector body.

Writing and workshops on engineering

The studio publishes articles on engineering topics, from modernising databases away from SQL Server toward cloud data platforms, to hybrid working and AI coding agents for established codebases. Its engineers also run hands-on workshops for people new to software development, including a diversity workshop at a university, which the studio presents as part of its community work.