Form.com

Form.com is a mobile software platform for frontline teams. Its tools replace paper forms and spreadsheets with phone-based tasks, photo capture and reporting. The company was formerly known as WorldAPP, and its earlier survey product was called Key Survey.

What Form.com offers

• Task and workflow builder — a flexible way to create tasks and assign them according to the structure of a team.
• Photo capture — images taken on a phone, with markup, sent back as real-time reports.
• Image recognition — software that detects products, prices and displays in a single photo, aimed at retail execution.
• Reports and alerts — configurable reports that track key figures, with automatic notifications and escalation.

Who it works with

The platform is aimed at two groups. Sales, merchandising and customer experience teams use it for market execution, for example in beer, wine and spirits. Safety, quality, manufacturing and facilities teams use it to keep operations compliant.

Key facts

• Product areas: market execution and operational excellence
• Customisation: interface and branding can be adjusted