Firefish

Firefish is a branding agency headquartered in Singapore, operating since 1998, with additional offices in London, New York, Shanghai, Jakarta and Kuala Lumpur. Its consultants hold TÜV SÜD certification, and the agency offers services spanning brand consulting, brand audit, brand strategy, and brand activation across both print and digital formats. Its work is built around an approach it calls Brandgrammar, described as underpinned by academic research carried out at the National University of Singapore and drawing on functional grammar theory to structure how a brand communicates. The agency publishes articles on branding topics and mentions Singapore government grant schemes available to small and medium enterprises seeking branding support.