dobney.com marketing insight

dobney.com marketing insight is a market research firm that helps companies learn what their customers value and how they choose between offers. It blends quantitative and qualitative research with its own survey software, Cxoice, and turns the findings into product, pricing and brand strategy.

Products and services

• Conjoint analysis: choice-based research showing which product features and services customers actually prefer, with an online Conjoint Explorer tool.
• Pricing research: studies of willingness to pay and how price changes affect demand, used to build pricing models and forecasts, backed by a Pricing Explorer tool.
• Strategic market research: market sizing, segmentation and definition of target audiences.
• Tracking studies: brand and advertising tracking and customer satisfaction measurement.
• Cxoice platform: a bespoke survey system with web-overlay surveys, video capture, AI moderation and automated analysis.

Key facts

• Software: Cxoice Insight Systems survey platform
• Methods: conjoint analysis, pricing research, brand equity research, market sizing, workshops and hands-on modelling