BrandsEye

BrandsEye, now trading as DataEQ, analyses unstructured customer data such as social posts, voice, surveys and chats. It combines machine learning, generative AI and human labelling to pick out the conversations that carry risk, value or urgency, and passes them to the right team.

What BrandsEye offers

• Analyse — a tool to monitor, measure and benchmark customer experience.
• Engage — a social customer service platform for responding to requests, risks and opportunities in real time.
• Publish — content planning, scheduling and distribution across channels.
• AI agent — processes incoming social interactions and decides what to answer, escalate or hand to a person.

Who it works with

Customer experience, risk and compliance, marketing and customer service teams. Virgin Active is a named client.

Key facts

• Certifications: ISO 27001, GDPR, POPIA and PDPL compliance
• Brand: DataEQ