Gorilla 360

Marketing reports that nobody can read cost businesses money, and Gorilla 360 builds its whole pitch on removing that problem. The Australian digital agency, which says it has served businesses around Newcastle since 2010 and now takes clients nationwide, describes its formula as three steps: eliminate confusion, provide total clarity and deliver results. It also says that clients gain a team of more than fifteen marketers.

A written plan that says who does what

Every engagement begins with a step-by-step action plan. According to the agency, this roadmap lists the strategies expected to drive growth and assigns each task either to the client or to the agency, so there is a single point of reference for all marketing activity. It argues that companies with a clear plan grow faster than those that work without one. For clients who are not sure where to start, it offers a marketing audit and a clear strategy covering where to put money.

Reporting built around what works

The agency says its reports are short and plain and concentrate on the measures that matter: what is working and what is not. It describes reporting as a live feedback system instead of a monthly summary, so that effort can be moved quickly to the channels that deliver. Communication follows a regular catch-up cycle, with meetings that have clear objectives.

Services by goal

The site organises its offer around what a client wants:

• More revenue, mainly for ecommerce and retail brands, through Instagram, Facebook and TikTok advertising, search advertising and Google Shopping, plus UX, SEO and content marketing.
• More leads, through a step-by-step plan, advertising on Instagram, Facebook, LinkedIn and TikTok, and landing pages with automation.
• Brand growth, with a visibility strategy, creative content, management of channels from social to search, and data reporting.
• A marketing strategy, for businesses that want a roadmap and a view of where to invest.

Credentials and tools

The agency says its Google Ads team holds Google Premier Partner status, which it places in the top three percent of Google Ads agencies in Australia and which it says brings access to product betas and direct support from Google. It adds that it has been recognised as one of the country's best retail marketing agencies, and that its marketers use advanced AI tools alongside their own strategy. Its own words for its character: a friendly group of gorilla-shaped geeks who dislike jargon.

Gorilla 360 is a digital marketing agency that stresses plain communication. It sets out a step-by-step marketing plan with each client, states who handles every task, and keeps one reference point for all marketing activity. Its reporting concentrates on what is working and what is not, so that spend can be moved to the channels that do well.

What Gorilla 360 does

• Marketing strategy: a written roadmap showing where to invest.
• Paid social and search advertising: including LinkedIn and TikTok campaigns.
• UX, SEO and content marketing: improving how a site is found and used.
• Landing pages and automation: pages and workflows for converting leads.
• Reporting: live results based on the measures that matter most.
• Marketing audit: a review of current marketing activity.

Clients

Businesses that want to build brand recognition, or that need a clear strategy after finding marketing agencies confusing.

Key facts

• Type: digital marketing agency
• Working method: planning, then reporting, then results
• Channels: social, search, content and email-style automation