LoyaltyTrac

LoyaltyTrac is a dealer loyalty programme from Performance Group, a technology-enabled marketing services company for the car industry. The company designs and runs loyalty, prepaid maintenance, service marketing, employee loyalty, sales incentive and recall management programmes through cloud-based tools.

What LoyaltyTrac offers

• LoyaltyTrac Dealer Loyalty Program — a dealer-branded scheme to keep customers and cross-sell between brands.
• Dealer Currency — a hybrid retention programme meant to reduce sales discounting and build long-term loyalty.
• UltraCare PrePaid Maintenance — a dealer-owned plan the dealership administers itself.
• UltraCare Plus Subscription Maintenance — basic vehicle servicing sold on a subscription basis.
• Recall Connect — finds open recalls in a dealer's customer base and follows each one up.

Who it works with

Franchise dealerships and vehicle manufacturers, including dealers with several franchises under one group.