LoyaltyTrac

LoyaltyTrac is a dealer loyalty programme from Performance Group, a technology-enabled marketing services company for the car industry. The company designs and runs loyalty, prepaid maintenance, service marketing, employee loyalty, sales incentive and recall management programmes through cloud-based tools.

Features

• LoyaltyTrac Dealer Loyalty Program: a dealer-branded scheme to keep customers and cross-sell between brands.
• Dealer Currency: a hybrid retention programme meant to reduce sales discounting and build long-term loyalty.
• UltraCare PrePaid Maintenance: a dealer-owned plan the dealership administers itself.
• UltraCare Plus Subscription Maintenance: basic vehicle servicing sold on a subscription basis.
• Recall Connect: finds open recalls in a dealer's customer base and follows each one up.

Clients

Franchise dealerships and vehicle manufacturers, including dealers with several franchises under one group.