TheUnpluggedWeb

Search optimization from New Jersey and India

Working from New Jersey and India, TheUnpluggedWeb sells a wide range of digital services to startups, small and medium-sized businesses and larger enterprises. Its core offer is search engine optimization. The business describes an organic SEO practice built on keyword research matched to the content of each page, technical SEO that fixes how a site is built and crawled, link building both on and off the site, content writing for search, and local and e-commerce SEO for companies with a physical presence or an online shop.

The work is framed around results rather than activity. TheUnpluggedWeb says it studies the competitors a client faces, reviews their tactics, and then builds a campaign aimed at higher rankings, more traffic and better conversions. By its own account it tracks conversions and reports the value created, so that a client can see what the spending has returned. Clients who want the work done offshore can use its SEO outsourcing service, which the business presents as a route to strong returns on search investment for companies in other countries.

Apps, websites and online shops

The company also builds software for clients. Its app work covers native iOS and Android applications, and the design of apps meant to let customers buy, book services, use what a business offers and get their questions answered from one place. Web development includes web applications, content management system builds, e-commerce sites and JavaScript-based applications. TheUnpluggedWeb says its mobile teams work across the whole cycle, from design to launch, and that it offers advice on driving traffic to an app or website once it is live.

Blockchain development and graphic design appear among its other services. Those items sit within the wider menu and carry much less detail than the search and app work.

Social, paid and reputation work

Digital marketing is the other large strand. It covers social media marketing, pay-per-click advertising and paid ads management, along with work on how a company's name appears online. The business says these channels run alongside its search work, so that paid and organic efforts reinforce one another. Social media marketing covers the setup and running of company pages on the main platforms, with the aim of increasing online communication between a business and its customers.

Industries and company sizes served

TheUnpluggedWeb names financial services, healthcare and entertainment among the industries it works with. It works with startups, SMEs and enterprise clients, and it describes offshore SEO outsourcing for clients abroad as part of its business. Its SEO work is aimed at companies across several regions of the United States, while the India team carries out much of the offshore delivery. The business describes its staff as professionals with expertise in search, social media and search engine marketing, and it says its approach is customized to each client's business goals.