Evolv

Evolv is an experience optimisation platform that uses artificial intelligence to test and personalise digital customer journeys. It is delivered as software as a service and aimed at companies that want to improve conversion on their websites and apps.

The product line includes Sentient Ascend, a conversion rate optimisation tool built on evolutionary algorithms.

What Evolv offers

• Continuous experimentation: runs many design ideas at once with the same visitors and shifts traffic towards versions that beat the control.
• Real-time personalisation: adapts journeys to live visitor behaviour rather than fixed rules.
• Integrations: connects to digital channels through pre-built connectors and an API-first approach.
• Executive dashboards: shows results and the friction points that hold back goals.
• Expert support: draws on research in AI, cognitive science and experimentation.

Customers and markets

Companies running digital channels across several customer journeys. Its materials cite a telecoms operator, Three Ireland, as a customer that scaled from small A/B tests to continuous optimisation.

Key facts

• Delivery: SaaS platform that fits into existing environments
• Onboarding: a 90-day programme that begins with a baseline and heuristics analysis
• Related product: Sentient Ascend