Ação Júnior

Ação Júnior is a junior enterprise: a management consultancy run by students of the Universidade Federal de Santa Catarina in Brazil. It advises small and large businesses on cutting costs and improving results, while giving its members hands-on business experience.

Products and services

• Market research: studies of a sector, its customers, competitors and suppliers.
• Strategic management and business plans: setting direction and spotting risks and opportunities.
• Commercial structuring and marketing: finding bottlenecks in sales and shaping the customer buying journey.
• Financial structuring and pricing: processes to plan, track and control company finances.
• People management: HR methods that align staff goals with company targets.
• Franchising: support for turning a business into a franchise model.

Who it serves

It serves entrepreneurs and companies of different sizes and says it has worked with more than 450 businesses.

Key facts

• Based in: Santa Catarina, Brazil
• Affiliation: Universidade Federal de Santa Catarina; part of the Movimento Empresa Júnior
• Clients served: more than 450 companies