5WPR

5WPR is the public relations agency also known as 5W, set up in New York in 2003. It has since added offices in Miami and Tampa and remains independently owned. Its work joins press coverage, digital marketing and newer AI search visibility services so that brands appear wherever buyers look for answers.

What 5WPR offers

• Public relations and media strategy — securing press coverage and planning how a brand is presented in the media.
• Crisis and reputation management — protecting a company's standing, including predictive reputation work.
• AI search visibility — generative engine optimisation so that chatbots and AI overviews name the brand.
• Social, influencer and content — creator partnerships, social channels and content produced in-house.
• Performance and programmatic media — paid campaigns, affiliate schemes and media buying.
• Financial and legal communications — pre-IPO communications and litigation PR.

Who it works with

5WPR serves large corporates, pre-IPO firms and consumer brands. Its site cites work for Zeta, Nokia, Vizio and Webull, alongside campaigns for e.l.f. Beauty, Foxwoods Resort Casino and G-SHOCK. Its earlier profile also mentioned a PR course run with the Black PR Girl Magic community.

Key facts

• Based in: New York City
• Founded: 2003
• Offices: New York, Miami and Tampa
• Team: more than 300 people, as stated in its earlier profile